Trade Marketing and Category Manager

Opis klienta:

Adecco jest światowym liderem branży doradztwa personalnego, usług i rozwiązań HR. Jest częścią The Adecco Group, obecnego w 60 krajach na całym świecie. Ma ponad 50 lat doświadczenia w branży rekrutacyjnej. W Polsce działa od 1994 roku. Od tego czasu zatrudniło setki tysięcy pracowników i otworzyło w naszym kraju ponad 45 biur. W bazie Adecco znajduje się ponad 350 tysięcy kandydatów. Adecco Poland Sp. z o.o. jest Agencją Zatrudnienia nr 364.

For our Client, a high-profile tomato products' producer, we are currently seeking for a position of a Trade Marketing & Category Manager.

Zakres odpowiedzialności:

Main responsibilities:

• Lead category reviews, develop recommendations to drive growth.
• Have a robust view on the sector, category & consumer trends and be able to identify future opportunities and gaps.
• Support the sales teams to deliver the category story and unlock growth across a demanding customer base.
• Bring together shopper insights, market and retailer data to best understand and present the market trends and the consumer dynamics.
• Deliver agreed reporting schedule to retailers/distributors ensuring that range review recommendations and NPD performance tracking are delivered in a timely manner that fits retailer/distributor planning.
• Work with the Marketing and Sales teams to create compelling category stories for branded innovation / listings.
• Support the development and execution of trade marketing plans / promo plans / NPD launches linking with key stakeholders throughout the process.
• Use category insights to deliver shopper marketing plans (together with retailers/distributors) and execute instore activations.
• Work with the distributor to create a fully integrated shopper marketing campaign aligned to the Polish marketing plans.
• Develop a strong and collaborative relationship with buyers, distributors, and retail media agencies.
• Help manage the trade marketing budget for maximum ROI and track performance against KPIs.

Profil kandydata:

What are we looking for:

We are looking for a proactive professional who has successfully operated at Category / Trade / Shopper Marketing Manager level within a branded FMCG Supplier. Candidates who have accelerated brand expansions and masterminded impactful shopper campaigns would be of high interest for this opportunity. Cross-functional experience in other marketing functions (such as consumer insights or brand), or sales functions would be beneficial. Customer facing experience (main retailers), presenting data / analysis / recommendations, is key.

To be successful in this role it is essential you can:

• Demonstrate a track record of category and trade marketing experiences within a dynamic environment.
• Be analytical, creative and have a passion for collating data to drive insights.
• Be able to story tell and bring recommended solutions from the insights.
• Be resourceful, building winning plans from the data available (Nielsen and customer specific data platforms)
• Have a good understanding of the full Shopper Journey and each touchpoint.
• Effectively communicate and be able to influence others.
• Display courage, passion and creativity to identify opportunities internally and externally.
• Lead by example and be an ambassador for a company.
• Be passionate about high quality food brands and understand its health, environmental, community and lifestyle benefits.
• Have a growth mindset, being bold, ambitious and entrepreneurial
• Adapt into a ‘start-up’ business environment
• Have English proficiency

What do we offer:

• Contract of employment via Adecco.
• Possibility to create and grow within an international enviroment developing its Polish structures.
• Work with no. 2 brand in ambient tomato in Poland.
• Business trips locally and abroad: to Eastern Europe and to brand HQ in Italy as well.
• Hybrid work system: typically twice a week in the office in Warsaw.
• Benefits: sport card, private healthcare, additional insurance.

Informujemy, iż w spółkach z Grupy Adecco działających w Polsce wdrożyliśmy procedurę dokonywania zgłoszeń wymaganą Ustawą o Ochronie Sygnalistów. Szczegółowe informacje są dostępne w biurach Adecco.